There are times when we take a moment and say, “wait—where are we going?” and maybe we add in a little “how the heck did we get here?” and potentially “who are we?”.
Questions arise as a company grows. New folks come with new ideas. The previous generation becomes the teacher to the new. The industry evolves. Technology changes capabilities. Trends affect style, style affects clients (or is it the other way around?). The planet cries mercy and business decisions are influenced.
How then, with all of this movement and change, could this snippet of your company, THE LOGO, possibly stay the same forever?
“How many blocks did you say?!” My face must have shown my surprise as Charlie chuckled at me, staring down on custom wall panels in our fine woodworking shop. At this point they were ready for shipping, so while not fully assembled, the undulating wave of dimensional blocks of colors was none the less impressive. 4000 (yes, 4000) at 5 varying heights was the answer. In all—12 different colors, each expertly applied and finished by Hans in his otherworldly looking finishing room.
Poplar, Maple, and Douglas fir were used for this “Pixel Wall” art project. Completed, it is 7’ tall by 18’ spanning behind a reception counter in a newly built apartment complex in New Jersey. Balongue Design brought our team this project, including the specific colors but no specific pattern. That was up to the creativity of NEWwoodworks. We love when they have creative freedom!