When Vogue Magazinelisted the most anticipated hotel openings for 2020 there was a rumble through our community. The magazine cited properties in Paris, Palm Beach, Palermo and…Canandaigua Lake, a mere 10 miles from our Farmington NY campus–The Lake House, a project we were already intimately familiar with.
There are times when we take a moment and say, “wait—where are we going?” and maybe we add in a little “how the heck did we get here?” and potentially “who are we?”.
Questions arise as a company grows. New folks come with new ideas. The previous generation becomes the teacher to the new. The industry evolves. Technology changes capabilities. Trends affect style, style affects clients (or is it the other way around?). The planet cries mercy and business decisions are influenced.
How then, with all of this movement and change, could this snippet of your company, THE LOGO, possibly stay the same forever?